Blog Publishing on Autopilot

Recalibrated scope to expand response substantially

Büro Blanko Konzept & Design published blog posts for one of their clients a few times a week. The writing was never the issue. The image was.

Each post meant the same routine: receive the raw image from the client, open it in editing software, resize it to the right dimensions, fix the rotation, export it optimized for web, then log into WordPress, create the post, upload the featured image, and check everything looked right. About 25 to 30 minutes per post. Not technically difficult, just repetitive and hard to batch or delegate cleanly. The kind of task that sits in the back of your head until you finally sit down and grind through it.

Three posts a week adds up. That's roughly 1.5 hours of work that has nothing to do with design or strategy or client relationships. Just someone clicking through the same sequence over and over.

I built an n8n workflow to replace most of it. The new process is simple: staff sends the image as an email attachment. The workflow picks it up automatically, resizes and rotates it to the correct specs, creates a WordPress draft, and assigns the image as the featured image. By the time anyone opens WordPress, the post is already there waiting. All that's left is pasting in the copy and publishing.

The manual part went from 25 minutes to about 30 seconds. Across three posts a week, that's 1.5 hours recovered every week, and around 78 hours over a full year.

The bigger thing, honestly, is that it removed a task nobody wanted to own. That kind of low-grade friction is easy to underestimate until it's gone.